Robert J. Goff was appointed official auctioneer to the Turf Club in 1866 when the following announcement in the Irish Racing Calendar ushered in a new era for bloodstock vendors.
When the newly appointed official auctioneer conducted his first sale at the Royal Dublin Society Sales Paddocks in Dublin, the facilities were rudimentary, with only half a dozen boxes and a makeshift parade ring. However the merit of supporting a local sales company, rather than the cross-channel alternatives, was not lost on Irish breeders and the new venture flourished steadily over the years. The first lot sold under the R. J. Goff hammer was a brown filly by the stallion Arbitrator for 350 guineas.
In 1907, after Robert Goff's death, Patrick J. Brophy of Newbridge became a partner with Richard F. Gannon and Mrs. Goff. The Company was run by these three until 1922 when it became a limited company under the chairmanship of Edward Kennedy, the renowned breeder of "the spotted wonder", The Tetrarch. A board of directors consisting of Frederick S. Myerscough, Patrick J. Brophy, Senator J. J. Parkinson and Col. A. J. Blake completed the new management team.
In 1925, on the death of Edward Kennedy, Frederick Myerscough became chairman and managing director. This was forging a connection with the company which was destined to continue for three generations through his son, Cyril, and two grandsons, Robert and Philip Myerscough. Under Frederick Myerscough, a branch office was maintained in Newbridge but the company established its main offices in Dublin at Sewell & Son and Simpson's Yard in Mount Street where sales were held in addition to those at the R.D.S.